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Gwyneth Paltrow Gets Made Over as Audrey Hepburn, Madonna, and More! Yes, you read that right: miss all-natural Goop herself, Gwyneth Paltrow, was made up to look like four iconic faces for the new Max Factor makeup campaign. She signed on to be the "creative inspiration" for the UK beauty brand in 2012, and then Pat McGrath joined as the label's global creative design director. The joining of these forces has produced an epic new campaign, in which Gwyneth was transformed to look like Audrey Hepburn, Brigitte Bardot, Farrah Fawcett, and Madonna - each representi...
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